In a world of sleepless nights and weight lost dreams, appeared a budding solution; or rather, a solution pronounced [zleem]. Introducing zlēm™, a special blend of science and bio hacking for better sleep and losing weight, bundled into a magical potion of all natural ingredients.
Its zlēm™ advertisment broke all purchasing records for a Snap, it slept in six successive generations of packaging, and when its first nighttime rival came along, we weren’t worried, zlēm™ was zlēm™.
Word spread quickly, quietly. And there were generations of converts.
The world records set having been erased and dismissed from our advertising, the most valuable information missing from this Snap was how simple, how easy.
That last thing to consume before bed. To create, over time, a new size for perhaps all those in-between citizens who can now finally set short-term goals. Insets were coordinated, infomercial sales perfected.
Such a useful tool for weight control, and as it sold Snap upon Snap, we realized.
The taste wasn’t bad, that varied later. Your best night of sleep ever. So people fell in love with zlēm™, because it loved them back.
But wait!
For those looking to supercharge their weight loss journey, another hero was in town: plôs thermo! The emergence of plôs thermo by itself was something to shake the world up. Yet, when combined with zlēm™…wow! What an amazing alliance! Its appetite suppressing and energy boosting powers would have aided many of us in countless battles for control.
The weight-loss narrative was reimagined: It was no longer about the magic coffee with the weight loss promise.
That script had been written too many times before with little success.
This hero was called “plôs thermo,” with the atomic tagline “SNAP,” and it was a simple non-dairy creamer to be mixed into your own hot or cold coffee. But the thermogenic powder was supposed to aid in your weight loss.
And that is how the brand story begs to be written for zlēm™ (our sleep brand) and a little brother brand launching in June called plôs thermo – for added energy during your day, appetite suppression, the best pre-workout of your life, and indirect byproduct of weight loss due to mouse studies (but don’t go claim that – just enjoy the energy and other cool benefits).
Better Processing
Sunholic naturally has made a name for itself in the ecommerce space creating patented, peer-reviewed ingredients, launching meaningful storybases (clean and green energy) and that science saves storytelling for a real deal, but all that crap is tough to sell unless you’ll give us a soft take just because we love you.
If you’re interested in adding any more chapters to your brand story, just let us know and we’ve got plenty more bio hacking products waiting in the wings.